Everyone talks strategy. Almost nobody talks about the woman running it.

We're Kara and Laura — two women building seven-figure brands, both certified life coaches, both done with business advice that pretends the inner work doesn't matter. The Clever CEO is what we built instead.

How it started

We met at a mastermind. We share a birthday. We never looked back.

Years ago we landed in the same mastermind — the kind of room where you find your actual people. Somewhere in that weekend we discovered we were born on the very same day. Business besties on the spot, and in each other's corner ever since.

We'd both built real businesses. We'd both done the personal development work most owners quietly skip. And we kept having the same conversation: business and the inner game get treated like two separate worlds, taught by two separate people who never speak to each other. They were never separate. So we built one place that treats them as one.

Who we are

Two business owners, doing it on our own terms.

Between us: two seven-figure brands in the making, two certified life coaches, two women who've run real companies and know what it actually takes. We share a near-obsessive interest in personal development and a low tolerance for doing business the way we're "supposed" to. The Clever CEO is us bringing all of it together — the business and the human — and handing it to the women coming up behind us.

Kara and Laura, co-founders of The Clever CEO

Kara & Laurafounders photo

Kara Charron

Co-Founder

Certified life coach and seven-figure brand builder who's run real businesses, weathered the hard seasons, and rebuilt smarter every time.

Laura Jackson

Co-Founder

Certified life coach and seven-figure brand builder who's grown companies from the ground up and never separates the strategy from the self.

What we believe

Mindset isn't the soft stuff. It's the deciding stuff.

Here's what the business world keeps quiet: you can have the perfect offer, the right funnel, the smartest AI workflow — and still not move, because the woman running it doesn't yet believe she can. Strategy fails on mindset far more often than it fails on tactics.

We've lived it, we've coached it, and we build everything inside The Clever CEO to hold both — the practical and the personal. Because doing business your own way means refusing to pretend the two were ever separate.

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